Prifera · Clothing & Fashion
How Prifera went from Instagram DMs to a store that sells on its own
Orders came in through DMs and calls, sizes and payments were tracked by hand, and paid posts brought likes but few buyers.
Read the storyHow Krumbee & Co turned a home bakery's WhatsApp chaos into a proper order system
Every cookie order was a long WhatsApp chat: flavours, quantity, address, payment, delivery. Busy weeks meant missed messages and missed orders.
Where they were stuck
Krumbee & Co bakes homemade cookies in Kota. Word of mouth was strong, but every order was a long chat about flavours, quantity, address and payment.
On busy days messages got buried, payments were checked by scrolling, and customers asked again and again where their order was. The bakery was growing, but the way it took orders was holding it back.
What we changed
We gave the bakery an ordering system that does the back-and-forth for them.
- Direct-to-customer storeFlavours, box sizes and gift options a customer can pick and pay for in one go.
- WhatsApp integrationAutomatic order confirmations and delivery updates on WhatsApp.
- CRMA list of every customer and order, so regulars and gifting dates are never forgotten.
- Meta adsLocal campaigns that reach cookie lovers in and around Kota.
- SEOPages that help people searching for homemade cookies and gift boxes find them.
- Live alerts and automationNew-order alerts the moment someone pays, so baking can start right away.
What changed for them
Orders now arrive complete and paid, and customers know where their box is without asking.
- Sales grew, especially gift and repeat orders.
- Local ads brought a better response, with buyers ordering straight from the store.
- Far fewer missed messages and far less time spent on chats.
How it runs today
We host the store and look after orders, campaigns and updates, so the bakery can focus on baking.
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