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How EEST TV started publishing fast enough to keep up with the news

Stories took too long to go live, sections were hard to manage, and there was no way to know or reach readers.

EEST TV
EEST TV

Where they were stuck

EEST TV is a digital news platform, and in news, a story that goes up an hour late is old. Publishing took too many steps, sections were hard to keep tidy, and readers came and went without a trace.

What we changed

We rebuilt the platform for fast publishing and gave it ways to bring readers back.

  • News platformQuick publishing, clear sections and pages that load fast on phones.
  • Reader sign-inReaders can sign in, so the platform knows its audience.
  • WhatsApp integrationStory alerts and reader updates on WhatsApp.
  • CRMReaders, advertisers and partner enquiries kept in one place.
  • Meta adsCampaigns that grow readership for key stories and sections.
  • SEONews pages built to be picked up by Google quickly.

What changed for them

Stories now go live in minutes and readers have reasons to return.

  • A better response from readers, with more of them coming back.
  • Faster publishing on big stories.
  • Advertiser and partner enquiries are tracked and answered.

How it runs today

We host the platform and look after updates, campaigns and the systems behind it.

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